If you’re like me, you never like to be too far away from knowing how well a website or marketing campaign is doing. Just because you’re away from the office doesn’t mean you need to be away from your work. Looking for “on the go” solutions, I’ve found a few favorite apps that keep me in the know no matter where I am. These are typically my go-to apps, and in some cases have even replaced the full application for me. They’ve helped me stay on top of things, hopefully they’ll help you too.

AnalyticsPro
This is Google Analytics for your iPhone. Simply put, it’s amazing. It gives real time data. It’s streamlined, so it’s easy to figure out. In fact, I find myself using this app instead of logging into Google Analytics daily. I have all the stats for any site I’m working on at my fingertips and (as I mentioned) it’s all real time, so I can track immediately how my marketing efforts are working. This app is a little pricey, but in my opinion well worth the investment.
Price: $6.99

Ego
Similar to AnalyticsPro, Ego is a stat program as well. It currently gives you quick stats from the following accounts: Twitter, Squarespace, Tumblr, Google Analytics, FeedBurner, Mint, Vimeo and Ember. Any point during the day when you want to check your stats, just open the Ego app and see what’s going on.
Price: $1.99

SEO Pro
Search engine optimization is certainly an important factor for any online business. SEO Pro lets you keep track of Google PageRanks, Alexa ratings, Diggs and more. You’ll also get a quick view of your meta data and the website itself with this app. It’s not the end-all SEO resource, but it’s definitely nice to have a quick reference when you’re looking to see how you’re doing overall.
Price: $1.99

SEO Automatic Lite
I’m reviewing the free version of this app because I haven’t tried the paid version yet. This is a quick little tool that outputs a instant SEO report on any site. Just enter the URL and it will let you know if you have room for improvement. The reports are a little text heavy, however, it’s all valid SEO information. Overall, it’s a fairly thorough review of your SEO efforts.
Price: FREE

SimpleSense
Like to know how much you’re earning at any given point of the day? Now you can keep track of your Google AdSense account on the go. SimpleSense lets you keep track of earnings, clicks, CTR, CPM and views. You can track it by day, week, month and all time. It’s simple, and does just what it says. Not bad for a free app.
Price: FREE

What’s your favorite app?

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I feel like giving a shout out and a big thumbs up to a few companies that just get it. Without these applications, I’m not sure I’d get anything done. I certainly don’t know how I survived without them. Hopefully, you’ll find them as useful as I’ve found them.

DISCLAIMER: These are mostly apps for Macs, since that’s what I have. I use and personally recommend every app in this post. For those of you using PCs, please share your comparable apps in the comments section.

OmniFocus – Mac & iPhone
If you’ve read Getting Things Done: The Art of Stress-Free Productivity (affiliate link) by David Allen, you’ll definitely appreciate the thought and care that’s behind this app. OmniFocus is a task management program based on David Allen’s productivity program. In layman’s terms, it’s an awesome to-do list organizer. It seamlessly helps you empty all of your thoughts and to-dos and then intuivtely helps you arrange them in projects, folders, contexts and more. There’s an extremely active community to help with any issues you have, and there are tons of tutorials. My favorite part is the iPhone app, which lets you sync all of your “to-dos” and have them at a touch of button wherever you are.

Evernote – All platforms
I was just recently introduced to Evernote, so I’m sure there’s a lot more to uncover about this app. However, I’m already in love. Before Evernote, I was using NoteBook which is also a great app, but doesn’t offer mobile syncing like Evernote does. Also, Evernote is free and the storage of data is certainly more intuitive. I don’t really have a method of how I use it. Basically, anything that is not a “to do” for me ends up in Evernote. Thoughts, ideas, beginning stages of editorial planning, shopping lists, website clips… you name it, it’s being collected here. Like OmniFocus, my favorite feature is that it syncs with my iPhone. I find it incredibly efficient to have whatever I need, wherever I am.

Copywrite – Mac Only
I discovered this app when I first became a Mac owner. If you’re a writer or blogger, this app will become a fast favorite. I write nearly every article and blog post in CopyWrite. It has a great little sidebar tool that holds extra notes and external links for references. It automatically keeps a word count as you write, and you can even set a goal as to how many pages or words you want to write and it will keep track for you. The initial set up is for novelists, so you’ll need to do a little tweaking to the categories first. I set up projects for each website I’m working on and then use categories to create months so I know which articles are being written for which month. The only downside of CopyWrite is that it is truly just for writing. Page editing features such as tables and even font size variants are not present here. For blogging and writing, I find this a pleasant break from distractions as it forces me to just sit and write.

Bento 3 – Mac, iPad, iPhone
Bento is a personal database and organizer software from the makers of FileMaker. I use this software in a multitude of ways. My main use is as a contact and personal project management system. I’ve also set up databases to use as an editorial calendar, which not only keeps me focused and on schedule, it also help me keep track of guest author posts. The best aspect of Bento 3 is the community involvement. You’ll find tons of templates created by FileMaker and other members. You can also get the iPhone app and sync your databases accordingly. The downside of Bento 3 is that it is for personal use only, so there are no sharing features. In cases where I need to share, I have to use Basecamp or Google Docs instead.